Stephen Burke Portfolio 2
Long-Form Marketing
Portfolio 2 includes some of the longer work I’ve done—white papers, articles and outdoor guides. These pieces can require a more complex structure and sometimes the use of dramatic storytelling techniques, such as opening hooks, scene-by-scene construction, dialogue, creative description, narrative framing and character points of view. Those are all more typical of fiction, and my study and experience in that area let me bring strong skills into play.
REI Annual Stewardship Report
Curate Sustainable Products
Create Access
Catalyze Experiences
Core Practices
REI Outdoor School/REI Adventures
Cross-promotional flyers for classes with REI Outdoor School and trips with REI Adventures.
Hiking & Camping
Cycling
Paddling
National Park Visitor Guides
For the Content Marketing team, I wrote several Expert Advice pieces: national park visitor guides and backpacking gear checklists for people planning an epic adventure in the backcountry.
